[PBDI] Professional Business Development Institute, law firm marketing, business development, Web site, sales, practice development, rainmaker

Both speakers are respected attorneys, acknowledged as superb business generators by their firms and peers. They will share with you their practice building experience and expertise. And provide pragmatic, effective and proven best practices for you to grow your practice and build your professional reputation. They are:

• Lisa A. Landy, successful shareholder at Akerman Senterfitt in Miami. She has built a practice in corporate and international work, with industry expertise in aviation, banking and financial institutions. She was named the 2006 Interlawyer of the Year.

• Christine Cartwright Baker, partner with Drinker Biddle & Reath in Princeton, NJ. She handles real estate, land use and construction litigation, as well as general commercial disputes. And she is currently Co-Chair of the ABA Women Rainmakers Committee.

Excelling at business development lets you remove the barriers to your success. If you become a rainmaker:

You can chose the type of clients you work with;

Do the kind of legal work you enjoy;

Gain more control over your time and schedule;

Win the respect of your firm; and

Get your fair share of rewards and recognition.

If you don’t build your rainmaking skills and entrepreneurial mindset, then you may continue to face all the barriers and instabilities of the profession…including dependence on other attorneys for assignments and opportunities; exclusion from potential business and male-dominated networks; and working on clients and matters dumped on you by others.

The bad news is that the institutional and professional barriers are not going away any time soon. But the good news is that you can gain control of your success. These barriers don’t have to hold you back.

Rainmaking is simply a skill, honed by daily habit and entrepreneurial mindset. Anybody who is motivated, dedicated and action-oriented can learn how to market, network, sell and manage relationships. Simply put, if you take the same actions as experienced women rainmakers, then you too can start to produce the same results and enjoy similar career benefits.

So join our accomplished speakers for this important web seminar. They will give you specific how-to tips and practical advice that you can use to grow your practice and build your professional reputation.

Topics to be covered include:

• Why rainmaking is imperative for women attorneys
• How leadership leads to new business
• Finding your personal marketing mission and setting the right goals
• Leveraging your natural advantages as a woman rainmaker
• How to target and work the right organizations for new business
• Strategies to build alliances with other professionals, particularly women
• Expanding your practice through client relationships and networking
• How to market yourself inside your own firm
• How to sell like a rainmaker

Who should attend:

• Partners and Associates looking to grow their practices and develop a book of business.
• Women attorneys looking to target business clients.
• All professionals who want to understand and apply the best practices of business development.
• Marketing Directors looking for ways to support their associates and women attorneys.

Prepare yourself! Take your next step forward to building a practice.

Lisa A. Landy

Shareholder
Akerman Senterfitt

She has built a practice in corporate and international work, with industry expertise in aviation, banking and financial institutions.

Partner
Drinker Biddle & Reath

ABA Women Rainmakers Committee Co-Chair. She handles real estate, land use and construction litigation, as well as general commercial disputes.

Christine Cartwright Baker

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn these skills is to find the people who are already producing the results that you desire — and put a plan in place to apply the same successful methods yourself. See what other women are doing to market, sell, build their personal reputation and create their niche. By reviewing real, live case examples you will see what is possible and be motivated to achieve similar results.

Even as a younger attorney, your marketing and selling skills can set you apart. So, attend this seminar, see how other associates are excelling at marketing and selling. Start to develop your skills and plan to make this a breakthrough year for you.

Don’t be fooled. Doing high quality, technically superb legal work is only a start. To build a top notch practice for yourself requires even more: getting mentored and coached by rainmaking partners; motivating your colleagues to find opportunities for you; inspiring clients to deliver introductions for you; and recruiting the right professional allies to build your reputation through word-of-mouth marketing.

Sadly, many attorneys believe they can "wait" to build these skills. Our strong advice is to build these skills NOW — so that you are poised to become a top-producing partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

The session is designed to be direct and to-the-point, giving attendees an abundance of proven, practical ideas and suggestions for making
career breakthroughs.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

FEATURED SPEAKERS:
Two successful rainmakers — Lisa A. Landy, Akerman Senterfitt in Miami, & Christine Cartwright Baker, Drinker Biddle & Reath in Princeton, NJ.

Don't Miss Out.
Purchase today!

Personal Marketing for Women Attorneys—Getting The New Business You Need to Succeed in the Legal Profession
will Cover:

1. Why rainmaking is imperative for women attorneys

2. Finding your personal marketing mission and setting the right kind of goals

3. How to best market your practice specialty

4. How to target and work the right kind of organizations for business

5. Strategies to build a strong network and alliances with other women professionals

6. How to market yourself inside your own firms

7. How to become comfortable and adept in the selling process

8. Turning your clients into your sales force

Gain the insights and examples you need to build your practice in today's competitive world.

About the Speakers:

Lisa A. Landy
Shareholder, Akerman Senterfitt

Practice Areas
Corporate, International

Industry Experience
Aviation, Banking and Financial Institutions

Recognition
• AV rated by Martindale-Hubbell
• Recipient, World Trade Center Miami International Women's Day Award, 2004
• Recipient, Women in International Trade/Miami Vision Award, 2004
• Recipient, Organization of Women in International Trade Leadership Award, 1999
• Recipient, Women in International Trade/Miami Leadership Award, 1998
• 101 Women to Watch, Miami Metro Magazine, May 2001
• Who's Who 2001 in International Business in Miami and South Florida
• Greater Miami Chamber of Commerce Women Business Leaders Guide
• Who's Who in the World, 1998 - present
• Who's Who in American Law, 1996 - present
• Who's Who in American Women, 1997 to present
• Who's Who in America, 1998 - present

Notable Client Work
• Negotiated finance of roll up of computer equipment suppliers in nine countries in Latin America.
• Structured joint venture acquisition of hotel and recreational facilities for Brazilian ventures.
• Structured launch of branches in Southern Cone for cellular telephone and equipment re-seller.
• Negotiated acquisition of major Mexican electronics' supplier.
• Purchase, sale, lease and finance of commercial aircraft in numerous international transactions.
• Represented Chilean company in launch of radio wave location services in U.S.

Published Work and Lectures
• 10 Practical Steps to Protecting Your Company's Intellectual Property
• Legal Aspects of Doing Business in Latin America
• Author: "Autolatina Inter-American Law Review", Spring 1991
• A Multinational Tells Brazilian Prices to Take a Hike

Bar Admissions
1988, Florida

Professional Memberships and Activity:
The Florida Bar
American Bar Association (Member, International Law Section)
Inter-American Bar Association (Assistant Secretary)
Organization of Women in International Trade (Chairman of the Board)
Women in Technology International of South Florida (Director)

Education
1988: J.D., University of Miami School of Law, cum laude
1985: B.A., Brown University, Major: International Relations

Christine Cartwright Baker
Partner, Drinker Biddle & Reath

She practices in the firm's Litigation Department, concentrating in general commercial, intellectual property (IP) and real estate/land use litigation.

General Commercial Litigation.
She handles contract disputes and other general commercial claims for all types of businesses. She litigates fraud, consumer fraud and fraudulent transfer claims, as well as UCC cases. She also handles contested foreclosures, complex lender liability cases and other types of debtor/creditor litigation, including replevin actions. In addition, she litigates employment cases, including contract based claims, claims of discrimination and sexual harassment, retaliatory discharge claims, and disputes involving restrictive covenants.

Intellectual Property Claims.
She handles disputes involving intellectual property issues such as trade secrets, misappropriation of ideas and licenses. She litigates disputes over use and misuse of IP/confidential information.

Real Estate/Land Use Litigation.
She currently handles a substantial amount of real estate and land use litigation, including issues arising out of redevelopment and condemnation. She litigates actions in lieu of prerogative writs challenging zoning laws and municipal approvals for real estate development. She also handles contract and other real estate related disputes, including landlord-tenant disputes and title issues.

Construction Law.
She handles different types of construction-related issues. Among others, she has litigated matters involving construction defects, claims involving accessibility, and approvals for projects involving historic preservation and restoration.

Environmental Litigation.
She has handled a significant amount of environmental litigation, including the representation of insurance carriers in complex environmental liability coverage disputes. She has also litigated toxic tort and cost recovery actions involving claims under Superfund, the Spill Act, ECRA/ISRA, the Environmental Rights Act and other environmental laws.

Bar Memberships.
She is licensed to practice law in state and federal courts in New Jersey and Pennsylvania, as well as before the United States Supreme Court. She is a member of the American, New Jersey, Mercer and Hunterdon County Bar Associations. She serves on the Board of Trustees of the New Jersey State Bar Association, as Co-Chair of the ABA Women Rainmakers (effective 9/1/05) and on the Board of Directors of the New Jersey Lawyer newspaper (effective 9/1/05). She has also served as editor-in-chief of The Young Lawyer, a national periodical.

She received her law degree from Rutgers School of Law-Newark and her undergraduate degree from Rutgers University. She served as a legal research and writing instructor at Rutgers School of Law. She has chaired the District VII Fee Arbitration Committee, hearing and deciding disputes over the reasonableness of attorneys’ fees. She has served as a mediator for the United States District Court for the District of New Jersey since 2000.

You will learn practical ways to build a practice and overcome the challenges facing women attorneys today...with this Best Practices web seminar.

$150.00