[PBDI] Professional Business Development Institute, law firm marketing, business development, Web site, sales, practice development, rainmaker - Webinars
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Webinars

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Becoming a Marketing All-Star - for Associates
Learn how other Associates have succeeded and how to make these proven methods work for you this year. In this session, we will profile several Associate Marketing All-Stars, review the lessons learned from these cases, and specify how you and your fellow Associates can achieve similar successes.
   Purchase today for only $150.00
Building Professional Alliances - for Associates

·        Are you building the marketing and selling skills you need to succeed in today’s legal profession?

·        Are you putting in place the network of business relationships you need to grow a thriving practice in the years ahead?

·        How are you helping to bring in new work for your firm?

·        Are you putting yourself in position to make partner based on your business development promise?

 

Take the next step forward to becoming a rainmaker...

   Purchase today for only $150.00
The Senior Marketer's Perspective: How Associates Can Excel at Business Development
In this Session, You Will Hear from senior marketers: Learn Real-Life Examples of What Associates in their Firms Have Accomplished.   Purchase today for only $150.00
How To Keep Clients and Expand the Relationship
Invite your management and marketing committees to attend this program. Your clients are your most precious professional asset. But it is tougher than ever to keep your clients, strengthen your relationship with them and find additional ways to serve them. Larry Bodine and Mike Cummings will show you the best practices in building client relationships, marketing to your clients and selling additional services.
   Purchase today for only $150.00
How to Target and Crack a Large New Business Account
Business development experts Larry Bodine and Mike Cummings join featured guest Mark Cowan, a partner at Patton Boggs, to share tried and true best practices to crack a major new business accounts. You will learn how to get in front of the decision-makers at a big prospective client, what to say and do at the initial meeting, and how to interest them in giving you work.   Purchase today for only $300.00
Best Practices in Personal Marketing - for Women Attorneys
The New York Times reported recently on the challenges still confronting women attorneys today, noting that still only 17% of partners at major law firms nationwide were women in 2005. Join our two accomplished guest speakers, Lisa A. Landy and Christine Cartwright Baker, for a Web seminar focused on the specific challenges that women attorneys face in building their legal business. They disclose some of the proven best practices that women are using to advance their careers.    Purchase today for only $150.00
Rainmaking for Women Attorneys - Getting The New Business You Need to Succeed in the Legal Profession
This web seminar focuses on the specific challenges that women attorneys face in building their legal business. Two accomplished women rainmakers disclose what women are doing now in marketing and selling to advance their legal careers. They will give you specific how-to tips and practical advice that you can use to grow your practice and build your professional reputation in 2006...   Purchase today for only $150.00
Case Study in Successful Business Development from Akin Gump

This web seminar focuses on how all attorneys, whether partners or associates, can lead in growing the top client relationships of their firm. The law firm of Akin Gump excels in using client account teams to build their firm: the firm's attorneys cultivate the senior executive relationships that create cross-marketing possibilities and enduring client loyalty, while they expand the amount and range of work they do for clients. Find out how Akin Gump did business development right!

   Purchase today for only $150.00
Maister & Bodine: Solving the Ongoing Mysteries of Lawyer Marketing
David Maister, management guru, book author and lecturer, and Larry Bodine, marketing expert and entrepreneur, identify and solve the most intractable problems and perennial mysteries of business development in professional firms.    Purchase today for only $150.00
Building Your Professional Reputation
In this seminar, you will learn how the best business generators achieve the status of a celebrated expert. Larry Bodine and Michael Cummings will teach you both WHAT to do and HOW to do it. You will know how to build your reputation on a step by step basis. Clients don't want generalists, they want to hire celebrated experts.  Learn how to become one and attract new business and new revenue.    Purchase today for only $150.00
Best Practices of Network Building for Associates
Even as a younger attorney, you know that to succeed in the legal profession you have to be able to bring in the work. You have to be able to market and sell business. Business development experts Michael G. Cummings and Larry Bodine will help you develop the skills you need to build your own client base.   Purchase today for only $150.00
What Do I Say to a Prospective Client to Win Them Over?
Do you wonder...how do I test whether a prospective client needs an attorney? What should I say about our firm and its capabilities? How do I transition from a social conversation to a business dialogue? How do I avoid looking, acting and sounding like a salesperson?
   Purchase today for only $300.00
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