Larry Bodine is a business development advisor who works with law firms across the USA on business development strategy, coaches professionals on their personal marketing plans, and speaks at firm retreats about getting new business.  He helps law firms generate revenue and get new business by:

• Training lawyers at firm retreats.  At one-day or half-day programs, lawyers learn all the business development techniques that work, and are steered away from those that don’t. A retreat is an ideal kick-off event to launch a business development initiative.
• Coaching lawyers to develop their personal marketing plans.  Using his proprietary four-page form, lawyers will meet with Larry to create a plan to pursue clients, referral sources, cross-selling opportunities and organizations of clients.  Typically, lawyers will multiply their revenues once a plan is in place.
• Developing business development strategies. As a result, firms can identify their most lucrative, ideal clients; develop pursuit teams to acquire them; identify target industries where they have strength; have a five-year vision for the firm; and use a series of tactics to succeed.
• Using technology to market a practice.  Blogs, podcasts, Webinars, e-Newsletters and Web sites extend a lawyer’s marketing reach, and work for a lawyer around the clock.

Larry has advised firms as large as a 3,000 lawyer global law firm to a 25-lawyer trial boutique in Chicago.  For more information, see www.LarryBodine.com.

He was the Director of Communications of Sidley, Austin Brown & Wood for eight years.  He has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal and other news publications.

He is a Technolawyer Legal Technology Consultant of the Year, and an Edge Award winner, for writing the best article published in the ABA's Law Practice magazine: "What the Web Can Do for You," November/December 2002 Issue (Vol. 28: No. 8). 

Larry has launched several online ventures that are considered the top destinations for information about law firm marketing.  He founded:

• The LawMarketing Portal Web site, www.LawMarketing.com, a news and information Web site that receives 100,000 unique visitors per month.
• The bi-weekly LawMarketing e-Newsletter, which is broadcast to 4,200 subscribers across North America.
• The LawMarketing Blog at http://blog.larrybodine.com, which receives 16,000 unique visitors per month.
• The LawMarketing Listserv, founded in 1996, www.LawMarketing.Biz, which is an online email discussion group with 200+ members. 

Larry conducts online Web Seminars on business development and marketing.  See www.PBDI.org. He is also a well-known speaker on business development topics, including presentations for the American Bar Association Annual Meeting, the Chicago Bar Association, ALM’s LegalTech, the Legal Marketing Association, the Association of Legal Administrators, the Community Associations Institute and the Hildebrandt Institute.