Barry Schneider is one of the co-founders of SAGE Professional/SAGE PDI, Inc. He has been advising professional services firms and individual professionals for over 20 years in marketing, selling, planning, client service, as well as firm management issues.
He has worked on projects to improve the practice building capability of firms of all types – law, consulting, engineering, financial services, as well as software and technology businesses. These projects have occurred at all levels of the organization, from management to operating and practice area groups to individual practices. He also conducts SAGE Professional training and frequently speaks on these subjects to associations and business groups.
He was Director of Worldwide Marketing and Industry Planning, at the headquarters office of Andersen Worldwide (Arthur Andersen and Accenture). There he led in-house planning and marketing services worldwide, advising on product/market potential, strategy options, business and market planning. Along with Michael Cummings, he led the teams that innovated the marketing functions and promotional standards now considered the models of excellence across the professions. In addition to training partners and management in the best practices of marketing, planning and business development, he advised on product/market opportunities and strategy, and led extensive planning sessions to focus efforts and build systematic action. The work encompassed a wide range of services and products, including computer services and software, across a wide range of industries. His early training in these areas came as senior consultant with the Boston Consulting Group. There he advised top executives of Fortune 500 companies on strategic management, marketing and competitive response, with particular emphasis on implementing recommendations. His projects involved a variety of industries and challenges: including product/service strategies, market planning, R&D for product/service innovation, manufacturing, banking and financial services, international business.
During the last few years, while on leave from SAGE, he worked with Campaign Technologies, a venture funded CRM software and operations advisory enterprise focused on service companies. One of the top three principals of the company, he was responsible for identifying and developing market opportunities overall, along with direct line responsibility for client growth in the West Coast states. He has also developed expertise in distance learning, with a set of projects completed in alliance with the University of Southern California Annenberg Center. One of the projects he produced won the British Oscar (BAFTA) for Education using interactive media.
His education is equally diverse. He has an MBA in Marketing from the University of Chicago Graduate School of Business, and AB at Harvard College in Engineering and Computer Sciences. He also earned an MA in English Literature from Johns Hopkins.