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Paul Herrmann

Paul Herrmann is CEO of Herrmann Advertising Design/Communications in Annapolis, Maryland. He has worked with over a third of the nation’s largest law firms to develop effective pre- and post-merger marketing and branding campaigns.

Paul has played a key role in the growth and development of Herrmann Advertising Design/Communications. His broad experience includes serving as CEO of a Meredith Corporation subsidiary, a Fortune 500 company and one of the world’s leading printing and publishing enterprises. In addition to spearheading Herrmann’s management team, Paul works one-on-one with clients in a wide range of industries to develop powerful marketing strategies, unique positioning platforms and integrated solutions.
 
Paul plays a crucial role in working with all the agency’s legal clients – from the first exploratory sessions to conducting research and interviews with firm partners and clients. His experience and vast knowledge of the legal marketing field serves as an indispensable building block in developing the strategies, positioning and campaigns that differentiate the agency’s clients from other firms in the legal arena.
 
Paul is a member of the Legal Marketing Association and is active in its Chicago, New England, New York, Southeast and Washington, D.C., chapters. He speaks locally and nationally on law firm marketing techniques and has written several articles on the topic.

Education
University of Maryland, College Park, MD
Bachelor of Science in Marketing, Bachelor of Science in Transportation

 


UPCOMING WEBINARS
Testimonials from Webinar Attendees
December 30, 2010
 
RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
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