[PBDI] Professional Business Development Institute, law firm marketing, business development, Web site, sales, practice development, rainmaker - Darryl Cross
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Darryl Cross

Darryl Cross is Vice President of Client Development, LexisNexis.  With around 15 years of experience in strategic marketing, CXO level sales tactics, business action plans and the use of technology to increase revenue, Darryl has been proven to be a pioneer that delivers results.

Both an MBA and NASM-CPT, he is also certified personal trainer of the National Academy of Sports Medicine.

Darryl served as the Chief Marketing Officer of Benesch, Friedlander, Coplan & Aronoff LLP. He was a member of the Executive Committee of the 130-attorney law firm based in Cleveland, OH. During his tenure, he was awarded the top national award in the legal industry, the 2003 Elite Excellence in Marketing Award, for “Creating a Sales Culture at a Law Firm” and was a finalist for the national Marketing Director of the Year.

Darryl was the founding Publisher and Director of Sales for DFW TechBiz (American City Business Journals), a technology business news organization covering the high technology industry in the Dallas-Fort Worth area. In this capacity, he managed the largest news organization dedicated to covering technology business in Texas.

He has worked as an "internal entrepreneur" in many capacities. He served as the original Marketing Director for a 60,000 square foot hospital based wellness and rehabilitation facility. He was also the first Director of Corporate Accounts for Occupational Medicine at Rockingham Memorial Hospital in Harrisonburg, VA selling to Fortune 500 accounts such as Merck, DuPont, and R.R. Donnelly. Darryl served as the Marketing Director for David, Hagner, Kuney & Davison, a high profile, “boutique” law firm in Washington, D.C.

Darryl served on the Editorial Committee for the Legal Marketing Association and was a member of the Board of Directors for the Mid-Atlantic Legal Marketing Association. His regular column on Law Firm Sales was featured monthly in the American Bar Association’s law practice management section. He has also held positions on the executive committee of the MIT Enterprise Forum, the Dallas Internet Society, the North Texas Global Telecommunications Society and the Technology Business Council in Richardson, TX. 

 


UPCOMING WEBINARS
Testimonials from Webinar Attendees
December 30, 2010
 
RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
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