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About Us

Meet the Editors of ORIGINATE!

Barry Schneider, Principal, SAGE PDI, Inc.
A veteran marketing and business development advisor for lawyers and law firms.
Tel. 214.315.3212 |
bschneider@sageprofessional.com | www.sagelawyermarketing.com

Larry Bodine, Business development advisor who helps law firms nationwide get new clients and earn millions more in revenue.  
Tel. 630.942.0977 | www.LawMarketing.com

Michael Cummings, Managing Director, SAGE PDI, Inc. 
He trains and coaches attorneys to market, sell, network and manage relationships.
Tel. 312.543.7617 |
mcummings@sageprofessional.com | www.sagelawyermarketing.com

For more information about them, click the name.

Sources You Can Trust

Each month, the editors and several top business development experts in the legal profession will deliver their best advice on growing your practice across a range of topics:

  • Christine Baker
    Vice President of Litigation for Realogy Corp. Legal Department in Parsippany, N.J. and former Partner, Drinker Biddle & Reath.
  • Darryl Cross
    Director of Strategy and Client Development, Lexis Nexis, overseeing strategy and training for all CRM and other systems.
  • Paul Herrmann
    CEO of Herrmann Advertising Design/Communications, he's worked with over a third of the nation’s largest law firms on marketing and branding campaigns.

They will be joined regularly by guest contributors (marketing experts, practicing attorneys, consultants) as well.

With decades of work with industry leading law firms, the editors and contributors will be bringing you realistic help, practical approaches you can put to work immediately to make a difference in your practice. No theory here, but real life examples that have already delivered results you can count on.  


Why Subscribe to ORIGINATE?

To get the Right Support for Business Development Success - with Advice, Personal Counseling and other Training Tools

  • For lawyers who are serious about growing their practice and becoming more proficient at business development
  • For lawyers interested in gaining pragmatic, real world best practices in business development consistently and reliably throughout the year
  • For lawyers looking for expert coaching and an advisory group of like minded peers

We get a lot of inquiries from individual attorneys looking for ways to grow their practice.  They want to achieve breakthroughs in their business development performance, or boost their earnings, but don’t know where to turn. So we looked around for them, and found that most of the available seminars, books and legal media offer only piecemeal advice of dubious quality. There is currently no consistent, reliable resource for ambitious and serious-minded lawyers to get the ongoing advice, counsel and support they seek. 

To address this need, we are launching ORIGINATE!, a new online monthly newsletter dedicated to helping individual  attorneys build their personal practice. This newsletter will deliver practical real-world strategies and proven tactics, the best methods used by top attorneys now to land clients, sell work and strengthen relationships. And we have assembled a set of contributors to make ORIGINATE! your practice-building asset of unparalleled depth and breadth.  Their articles are available exclusively for our subscribers and will not be published elsewhere.


Subscribe now for $249
and start making more revenue today.

Much More Than a Newsletter

ORIGINATE! gives you much more than a newsletter.

We recognize that mastering business development requires continual improvement. Progress accelerates with personalized advice and counsel. So your subscription gives you these additional valuable resources.

» Ongoing training

You can attend any one of our monthly web seminars – for free. You choose the topic and timing that is most appropriate for you and your interests. You will also receive any one of our white papers you choose, from our library of 20-plus page web-seminar transcripts.

Invest in ORIGINATE!  Develop the Business Building Skills you need to succeed.

 

The Bottom Line

Many attorneys wish they could become more adept at business development, overcoming the obstacles in their path or just finding new ways of producing more. We have found that most attorneys can develop the skills that will make them more proficient at business development. Success just requires a commitment to learn these skills over time, to change what you are doing, to try new approaches and attitudes. And it requires an investment of time, energy and money to grow professionally.

If you are ready to grow in your capabilities, ORIGINATE! can prove an invaluable business development asset. For an annual investment of only $ 249, here is what you will receive.

  • Monthly on-line newsletter exclusive to subscribers
  • Free attendance at 1 web seminar ($300 value)
  • 1 Free white paper ($149 value)               

Subscribe now for $249
and start making more revenue today.


NOTE: The ORIGINATE! newsletter and its contents are copyrighted; the newsletter may not be reproduced, copied or forwarded in whole or in part, without explicit permission from us.
RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
ABOUT US

To contact the editors, Click Here.
For subscription or account questions, contact Laura Kresich at 773.966.9273 or Lkresich@LawMarketing.com.
© 2007-8 Professional Business Development Institute. All Rights Reserved.