|
|
Learn More About Subscribing to ORIGINATE! |
|
§ To try this Issue for FREE, Contact the Editors below.
And read our inaugural Issue: click "Archives" above, and select "FREE September 2007 Issue".
Are you serious about growing your practice and becoming more proficient at business development? ORIGINATE! is our new monthly online newsletter with experts you can rely on within the legal profession. Complete with Personal Coaching, Ongoing Training, and Peer Support. Click this title to learn more.
NEW! You can now purchase a single monthy Issue of the newsletter (the complete issue but without other benefits). Only $35! Just Click Here.
|
|
|
|
About this Issue: Rev Up Your Marketing Engine |
|
Sometimes all it takes to get your marketing engine going is a bit of fuel...doing a few right things in an efficient and effective way. This month's articles aim to illustrate how to pump up your business development. |
|
|
|
|
|
|
|
|
|
|
Rainmaking Lessons from a Top Woman Litigator |
|
 Sharla J. Frost, an accomplished and well respected rainmaker and litigator, details how she has successfully built relationships with clients, as well as how she gets in front of the prospective clients she wants. Part 2 of 2. |
|
|
|
|
Change Your Losing Ways in Your Proposals |
|
Lawyers and law firms all too often make avoidable mistakes when pursuing proposal opportunities, especially the big competitive ones. As a result, they waste so much time and effort in these proposals, and end up losing more than they should. Michael Cummings sets out how you can turn this losing behavior around, and win 3 out of 4 instead. |
|
|
|
|
Podcast Tips on Business Development |
|
 In a 34 minute podcast, Larry Bodine offers advice on a wide-ranging set of business development issues. Get a host of tips from this audio feature, as he is interviewed by Cole Silver, Esq. of The Silver Group. |
|
|
|
|
Look for the Silver Linings: Marketing in a Downturn |
|
 There's a lot of bad news in the air, stormy forecasts for the economy and for legal services. But bad times can be good times in the upcoming year, notes Barry Schneider, for those who are marketing-savvy. Here are some of the silver linings among the clouds, and how to take advantage of them.
|
|
|
|
|
Making Cross-Selling - Yes, Cross-Selling - Work |
|
It can look so simple, and turn out so tough. You just have to connect with the clients of your firm, and you’ll be able to sell more services. Most lawyers realize how many obstacles can stand in the way of realizing that simple idea. Larry Bodine suggests how you actually can succeed. |
|
|
|
|
|
|
|
Six Simple Ways to Stay in Touch |
|
 A holiday card is not the only way to stay in touch with a client or good contact, and not even the best way. Here are some ideas from Darryl Cross of how to bring the holiday spirit to your best relationships all the year round...and gain some business for yourself.
|
|
|
|
|
Advice for Associates...and Veterans too |
|
 In starting your business development, you face several challenges. Based on her own experience, Christine Cartwright Baker shows what any associate can do to start bringing in business - and perhaps more importantly early on, sharpen the reflexes for marketing. |
|
|
|
|
Business Development is the Key to Happiness |
|
Lawyers often stay unhappy in their work because they find they have little control over the type of client and quality of work they do. That’s why just a few smart business development activities can make such a difference, according to Larry Bodine. Try these and see. |
|
|
|
|
Marketing Tip: Turn Your Clients into Your Sales Force |
|
What is the best way to build your reputation among the kinds of clients you want. Michael Cummings shows you how to tap into the most powerful business building asset, your client base, and get the word of mouth referrals you need. |
|
According to Lisa Landy, leveraging 1-2 premier industry and trade associations has been central to growing her practice. She itemizes six marketing mistakes that lawyers make when they join membership organizations, and how you can avoid them.