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December 2007 Issue
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About this Issue: Play it Again, Sam
Life's complicated enough. As this fiscal year ends and your opportunity for a banner next one begins, it's best to remember some essentials in the building of a practice...how "the fundamental things apply".

Featured Articles
Rainmaking Lessons from a Top Woman Litigator
Sharla J. Frost, an accomplished and well respected rainmaker and litigator, details how she has successfully built relationships with clients, as well as how she gets in front of the prospective clients she wants. Part 1 of 2.
Market Maker: Plaintiff Lawyers in Demand for Corporate Commercial Cases
Larry Bodine, Business Development AdvisorLarry Bodine reveals that corporations are retaining plaintiff law firms to pursue their cases and hiring them on a contingency basis.  The change in attitude by corporate America has opened a new avenue to lucrative fees for plaintiff lawyers.
Fast Forward: An Integrated Accelerator for Business Development

CMO Jill S. Weber describes an integrated program she developed to accelerate firm originations at Leonard, Street and Deinard. The initial result was a 50-fold return on investment in terms of fee growth.

Your Marketing GPS: Avoiding Dead Ends in Your Business Development
Larry Bodine, Business Development AdvisorPersistence is ordinarily a good thing in business development, but you must recognize when you’re making progress in the right direction or just arriving at a dead end.  Larry Bodine offers seven tips to avoid shoppers, not buyers.

Best Practice Tips
Emerging from the Cave: A More Contemporary (and Useful) Version of a Marketing Committee

Often a committee approach to marketing is merely the best way to ensure that every idea is discussed, but nothing gets done. If you want something a bit less prehistoric, and a lot more useful, consider this alternative from Darryl Cross.

Marketing Tips: A Few Whys and Wherefores
Christine Baker underscores why it's important to put business development in the forefront of your attention...and curry the most important asset you have as a lawyer, your relationships with your clients.
Ask, Don't Tell: Four Key Questions You Need in a Selling Situation
Prospects judge your capability based on the quality and depth of the questions you ask. So be a good interviewer, says Barry Schneider, and always be prepared to ask these four questions when you're in front of a prospective client.

UPCOMING WEBINARS
Testimonials from Webinar Attendees
December 30, 2010
 
RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
ABOUT US

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