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About this Issue: Double Double Toil and Trouble |
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This issue offers two intertwining themes: the opportunities for women lawyers to hammer out a career by succeeding at business development, and getting the most out of your networking and association activities. |
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Business Development Advice from the Chair of the ABA Commission on Women |
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 Pamela J. Roberts, Esq. discloses how she brought in the business for her firm, and built a thriving practice. Her story illustrates how other women lawyers can do the same, according to Larry Bodine's case study. And her thirteen questions at the end of the article can stimulate your own success story. |
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If You Had a Hammer: How to Break the Glass Ceiling through Rainmaking |
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 Larry Bodine, Esq. recognizes the power of rainmakers to control their destiny at a firm. He directs attention to what women lawyers (and lawyers of color) themselves can do to generate new business and get more clients, for these are the means to hammer away at the glass ceiling.
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Pushing the Right Button: Delivering an Elevator Pitch |
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 Cheryl Barbato examines how to introduce yourself quickly and concisely when you meet someone. This self-definition, sometimes known as the Elevator Pitch, can make or break an opportunity. Even if you're already producing business, you can elevate your impact by hitting the right buttons in introducing yourself to new people. |
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Scary Marketing: What We Can Learn from Creature Features |
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 You couldn't turn around in October without bumping into a frightening movie. It's great fun to be scared when it's not actually happening. But it's eerie, as Barry Schneider found out, how much you can learn about real world business development just from watching those movies carefully...very carefully. |
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Mini-Managing: Why the Size of Your Network Counts |
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 Darryl Cross says, "Enough!" to maxi-managing, going for breadth of contacts to make your business development successful. Instead, try these recommendations in the next 30 days to make a better mini-network for yourself and to activate it quickly. |
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Inquiring Minds |
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 Instead of asking for business from people you meet, Christine Cartwright Baker advocates asking about their business. Women attorneys, she finds, are well suited to the art of asking questions to uncover information about others...and listening carefully for what to do about it. |
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Marketing Hot Spots for Litigators |
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Larry Bodine mines the latest survey of the trends in litigation, research published by Fulbright & Jaworski. With this market knowledge, you can get an advantage in building up your litigation business. |
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Hear what Lisa Landy, a top corporate attorney, can tell us about rainmaking, with a half dozen audio clips and other good advice. Michael Cummings draws several conclusions from her experience, particularly on how to leverage Industry Groups and Trade Associations...in the 
What's the chance you'll be fired by your client soon? Very high, it turns out, according to The BTI Consulting Group's latest research.