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October 2007 Issue

November's Feature Article: Business Development Advice from the Chair of the ABA Commission on Women
§ To see the article, Click Here.
Pamela J. Roberts, Esq. discloses how she brought in the business for her firm, and built a thriving practice. Her story illustrates how other women lawyers can do the same, according to Larry Bodine's case study. And her thirteen questions at the end of the article can stimulate your own success story.


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About this Issue: Getting Started
In this issue, our contributors address the challenge of just getting started in your business development...and how to keep the effort going.

Featured Articles
Capturing the Voice of the Client
Charlie Miller, Deputy Managing Partner, and Ronna Cross, Director of Business Development, at Patton Boggs understand it's vital for lawyers to "capture the voice of the client" if they want to serve their clients ably and profitably.  Here they examine the what, why, when and how of doing so.
Unlocking the Potential in Your Practice (New or Old)
Are you returning to private practice and need to build your client base from scratch? Have you just moved to a new location or office? Or do you just want to raise the quality of your current practice? Larry Bodine, Esq. suggests how to start opening your potential.
From the Ground Up: How a Diverse Attorney Built a Leading Practice from Scratch
Michael G. Cummings summarizes the lessons learned by a rainmaker who had to build a client base from almost nothing. He took the initiative, picked his shots, and leveraged his heritage appropriately to complement his efforts. Don Prophete's story demonstrates what an enterprising lawyer can do.
The Six Biggest Excuses Blocking Your Success...and How to Remove Them
According to Barry Schneider, lawyers find a lot of excuses for inaction in business development. Fear, uncertainty and a feeling of being so unknowledgeable about marketing – all these play a part. Here are six excuses you can start removing now.

Best Practice Tips
Tapping the Barrel: How to Make Revenue Flow from Your Existing (and Unique!) Client List

Darryl Cross finds that too many lawyers fail to use their own unique asset for capturing the next sources of revenue. Here’s how to tap into your own data so you can find, win and keep profitable clients.

A Practice Group Can Make Perfect

Sandra Napoli-D’Arco shows how practice groups can get started successfully in business development, founding their effort on a few basic principles and involving all group members based on their strengths.

Listen Up: Be a Lawyer, Not a Predator, When You’re Talking Business

Larry Bodine answers concerns from lawyers who feel like predators when trying to develop new business from people they know. The way to avoid this is to not treat people like prey, not to be selling.

What Comes Naturally: How Women Lawyers Can Capitalize on Innate Skills
Christine Cartwright Baker, Esq. comments on the value of women's innate skills in building a practice or retaining clients. Multi-tasking can be your secret weapon!
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?

Larry Bodine, Business Development AdvisorToo many law firm sites and lawyer bios fail to address what prospects seek from your site. They demonstrate an inward-looking character even while claiming that they are dedicated to client-centered service. Larry Bodine uncovers where most go wrong, and how to fix it.

RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
ABOUT US

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For subscription or account questions, contact Laura Kresich at 773.966.9273 or Lkresich@LawMarketing.com.
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