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February/March 2010 Special Rainmaker Issue
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About this Issue: Winners of the 2009 Rainmaker of the Year Awards

In this issue, we feature the business development excellence demonstrated by three of the winners of our 2009 Rainmaker of the Year awards. The featured articles recognize what our winners have accomplished, and offer case studies of how you can turn 2010 into your best rainmaking year. [Click About this Issue for more details.]

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Featured Articles

Mary Ann Dunham – Seizing Opportunities with Strength and Wisdom

The winner in the category "Woman Lawyer" is Mary Ann Dunham, who works in the Pittsburgh office of the 450-lawyer firm, Buchanan Ingersoll & Rooney PC.  Highly active in the city’s business organizations, whether they gather women or are predominantly male, she efficiently seeks out and capitalizes on opportunities to connect with business executives - not just for her own benefit, but also for the good of others around her.

Christopher Marston - Putting His Firm Where the Market Will Be

The winner in the category "Small Firm Lawyer" is Christopher Marston of Exemplar, a law firm based in Boston, Massachusetts. By offering soup-to-nuts service to entrepreneurs and startup businesses – and staying on the leading edge of client service in ways highly desirable to clients plus applying business development that truly works – his firm raised revenues 48% last year while others stagnated.

Elizabeth L. Gunn - A Woman with Drive

The winner in the category "Associate" is Elizabeth L. Gunn of DurretteBradshaw PLC, an 18 lawyer boutique firm based in Richmond, Virginia. Though she started off with two big disadvantages, she has demonstrated that commitment and laser-like attention in three areas - client service, key associations and peer networking - can overcome obstacles and power a business development machine.


Best Practice Tips
Looking Up: Managing ALL Dimensions of Your Bottom Line to Keep Your Firm Strong

Here’s the challenge, according to Darryl Cross. How do you manage profitability in times of turmoil, while maintaining the promise of quality and better outcomes for your clients? The only choice for firms is to manage their bottom line from ALL directions, including the middle and top lines too.  

Umbrellas Needed: Elements of a Heavy Rain Maker

No lawyer would suggest a client worry about business development only when they have free time, yet many lawyers treat their client development as an after-thought. That won’t make sprinkles, affirms Thom Singer. Instead, whatever the size of your firm, every attorney must take the actions necessary to be a rainmaker, and here are some elemental ones that can make the clouds burst for you.

Taking the Measure: Gain from Knowing Your Market Share

You’re a business, not just a law firm, contends Andy Havens, so it’s important to measure how well you’re doing objectively. One powerful way is market share, the portion of business your firm controls out of the total business for which you compete. Here’s the why, the how – and what to do about it.


UPCOMING WEBINARS
Testimonials from Webinar Attendees
December 30, 2010
 
RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
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