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Our issue this month centers on actively promoting yourself, not like a pushy salesperson, but by letting those who can benefit from your services know the virtues and values you offer. So don't keep what you can do secret; let our columnists help you learn more about promoting yourself in the market for your services.

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Featured Articles

Prepare for better business development with the talking points from this month's featured articles – in brief.

Attorney Nicholas Weston knew he had to do something different at his boutique IP firm. If he wanted to improve the kinds of work he was doing plus stop wasting time and money, he had to overhaul his approach to business development. Here he shares eight marketing errors he used to make and how, mainly by trial and error, he changed his ways. By his good example, you might avoid these errors yourself.

Getting the right people to your seminar demands attention to marketing and selling. Otherwise, warns Michael Cummings, you’ll fail to reap the reward for all your efforts. Here are the steps you can take to promote the value of your program and to seal the deal so the people whom you want walk in the door.

Eighth Stage of the 12 Step Pipeline: In this stage of managing your sales pipeline, you’ve just finished the first matter with a client. How can you set the stage for future work? Andy Havens reveals how a simple question can help you build that future and your service quality, and advises what not to do as well.

How differently can two partners at the same law firm respond to a tough economy?  As night and day, observes Larry Bodine, Esq. Here he itemizes the pair's winning and losing approaches to business development and career success. Where do you fit and what can you do about it?

No law firm wants to be viewed in their business community as having run-of-the-mill attorneys. The practice of law is too competitive for that. Instead, observes Thom Singer, you and your firm must actively commit to making yourself visible experts in your field, and seven good ways to get the word out.  

At so many law firms, there seem to be three main areas that are constantly discussed, hotly debated…but too hot to touch, observes Darryl Cross. These third rails (compensation, allocating marketing dollars and short-term focus) are often cowardly left to another day or a time of crisis. In the mean time, your business development potential is derailed. Here's how to get on track.

This Month in Briefs: A Bull Market in Skill Building || Hooking Up Online || Ad In: Dress for Success || Learning More from the Mad Men || Pink Slips || Beyond Today; Beyond Rainmakers