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February 2009 Issue
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About this Issue: Perfect 10

This month we offer several articles with ten ways you can get better at your business development, plus a few fives and threes thrown in as well. Don't wait till things get worse in today's climate; take these suggestions so you can become a perfect 10 - or even an 8 or 9 - in your business development, and thrive.

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Featured Articles
Lead Article: Getting Off the Starting Blocks: Six Ways to Address Crises So You and Your Clients Win

It’s not comfortable for most lawyers to adopt new methods even when major crises demand it. But good client service today requires a new responsiveness. Barry Schneider reviews how one firm got moving to address its clients’ pressing needs and six ways you can become the lawyer your clients now need you to be.

How to Keep Clients Happy

There’s a secret shared by those firms that want to hold onto their best clients and gain more business through them. It’s called “great customer service.” According to Larry Bodine, Esq. here are the ways you can practice great service, keeping clients happy by doing what clients like and avoiding what they hate.

Shall We Dance? Advancing a Business Relationship toward the Sale

Fourth Stage of the 12 Step Pipeline: In his ongoing series about managing your sales pipeline, Andy Havens turns to the fine art of selling, and the best ways to transition your prospect from the preparatory pre-sale stages to getting ready to convert them into a client. Move slowly and deliberately in your courtship, progressively making the relationship more and more personal...that's the key to success.

Attorney Profile - Making a Place for Himself: How One Attorney Met the Challenge

Marc Weintraub, Esq. joined as an associate with a new firm in a new city. In five years, he had built powerful relationships, brought in significant business and made partner. He did it by gaining the support he needed, building relationships effectively, and following his personal interests toward their business development possibilities. As profiled by Michael Cummings, here’s how he made it happen.


Best Practice Tips
Shovel Ready or Shovel Worthy? Ten Ideas for Spending Your Way Out of the Recession

Many law firms are shying away from investing in these tough times. Others accept that that these are the best times to spend money on marketing and business development. But they still must select wisely between the ideas to bury and the ideas to green light. With ten suggestions, Darryl Cross examines the best and worst of these so you can build for your future.

Making It Palatable: Three Reasons Networking Is Like Drinking Fine Wine

While many consider networking a dose of castor oil, you’ll gain a lot in your personal life and career if you build relationships as you would drink a fine wine. Thom Singer reminds us how to stay alive to possibilities, savor the moments, and share the riches. Here's to your professional health!

Overcoming Even More Business Development Obstacles

In a further response to subscriber questioning, Larry Bodine, Esq. notes five obstacles that other lawyers said are their biggest ones in business development, from too little time for business development to fear of harming personal relationships. If you follow these suggestions, maybe these won''t seem such big obstacles after all.

Ten Habits That Will Transform Your Business Development Results

According to the most successful, it’s the habits and consistency of business development activity that makes rainmakers. But changing behavior to act this way is often very difficult for lawyers. What can you do? Start with these ten habits, advises Michael Cummings, and you’ll be on your way.



UPCOMING WEBINARS
Turning Personal Contacts Into Profitable Business Relationships
September 16, 2010
Michael CummingsLearn how to make solid business development progress through the relationships you build: grow your contact base the professional way, engage contacts deftly and uncover mutually beneficial opportunities, plus gain introductions to valuable new contacts. Marketing experts Larry Bodine, Esq. and Michael G. Cummings host this LIVE presentation.
 
Testimonials from Webinar Attendees
December 30, 2010
 
RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
ABOUT US

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