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January 2009 Issue
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About this Issue: Answers and Questions

This month you can read a lot about answers, how successful lawyers discovered and executed business development programs that gave them revenue and career control. And a lot about questions: how to stay curious and listen your way to a successful meeting - whether it's network building, client service related, or selling a new matter. These articles respond to the questions we're always asked, and detail the answers we've seen work the best.

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Featured Articles
Lead Article: 10 Money-making Business Development Resolutions for the New Year

Sure, the news is grim. But you can join the lawyers who reap more revenue in 2009 than last year, regardless of the recession. Larry Bodine, Esq. offers 10 detailed New Year’s Resolutions that will strengthen your position with clients, add business opportunities and files, save you wasted effort and bring you more work than before. Now that's a happy new year!

It's No Accident: How to Build a Lawyer Referral-Based Personal Injury Practice

Getting referrals from other lawyers can be a mainstay of many practices, even a personal injury one, and a whole lot better than other means. Here’s why Ronald V. Miller, Jr., Esq. shifted to referrals as the cornerstone of his business development and how he did it. His conclusions offer good advice and suggest an effective business development approach for any lawyer.

How You Can Build a World-Class Litigation Practice

Litigators face many obstacles in building a sustained practice, including the "one-shot" nature of their work, dependency on other partners, big active peaks such as the wave expected this year, and the perception as narrow specialists by their clients. Juan Morillo, Esq. explains how even a young litigator can become a strong business developer by heeding the five key lessons he learned, lessons valuable to most attorneys as well as litigators.

Key to Effective Selling: STOP Promoting and START Helping

Most lawyers assume that selling is convincing somebody to hire them, so they feel they need to get better at “promoting” themselves. Sadly, they’re wrong, laments Michael G. Cummings. For it’s effective questioning and curiosity that let you focus on what the prospect or contact cares about in order to discover how you can valuably help them. Here are the kinds of questions you should be asking during your next meeting.


Best Practice Tips
Who Said That? - Quote of the Month

"The world is in perpetual motion, and we must invent the things of tomorrow. One must go before others, be determined and exacting, and let your intelligence direct your life. Act with audacity."

Listening Your Way to New Business

So a prospect walks into the office…no, it’s not the start of a joke, except for those lawyers who haven’t figured out how listening can be their best way to making the sale. Larry Bodine, Esq. examines how to handle common selling situations and how to make listening a cornerstone of your practice.

Tough Times? The Answer Is Questions

Many marketing professionals will tell you that tough times are the best for grabbing a bigger piece of the market or advancing your service credentials. One overlooked and inexpensive method that can prove very powerful, according to Andy Havens, is to do some market research. Just asking clients and connections some questions can get you smarter…and bring you closer.

Avoid Career Suicide This Year: Soar With Your Network of Relationships

Despite clear evidence of rising expectations from both clients and firm management, too many attorneys fail to nurture their networks at an acceptably high enough level of importance.  This year, says Thom Singer, the surest way to avoid falling behind more alert competition is to stay focused on the power of building and nurturing relationships.

Save Your Spot in Line? Don’t Count On It

When things change, smart professionals change too. Darryl Cross presents a parable of how you need to change...or risk getting behind in the competition for the best work with the best clients. Don’t expect to keep your place in line without improving your savvy.


UPCOMING WEBINARS
Testimonials from Webinar Attendees
December 30, 2010
 
RESOURCES
Video: How to Sell Legal Services - from Larry Bodine, Esq.
Video: How A Lawyer Should Sell...Like a Doctor - from Larry Bodine, Esq.
Video: Rainmakers Weren't Born, They Were Trained - Larry Bodine
Video: Marketing Technology Tips for Small Firm Lawyers
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
2009 Rainmaker of the Year Awards
Articles, Volume 1: Complete Listing
Elements of World Class Networking - Complete Chapter
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
Invitation to Join the LawMarketing ListServ
The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
ABOUT US

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For subscription or account questions, contact Laura Kresich at 773.966.9273 or Lkresich@LawMarketing.com.
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