§ To try this Issue for FREE, Contact the Editors below.
And read our inaugural Issue: click "Archives" above, and select "FREE September 2007 Issue".

"Turn the key on maybe tens or hundreds of thousands or more in business..." Praise for ORIGINATE!

Are you serious about growing your practice and becoming more proficient at business development? ORIGINATE! is our new monthly online newsletter with experts you can rely on within the legal profession. Complete with Personal Coaching, Ongoing Training, and Peer Support. Click this title to learn more.

NEW! You can now purchase a single monthy Issue of the newsletter (the complete issue - about 40 pages - but without other benefits). Only $35!  Just Click Here.

This issue delivers down-to-earth practical information about those steps you can take and those options you can choose to improve the results you get from your personal marketing. [Click the title for more...]

Drawing from the successful experience of two excellent lawyers, Michael Cummings draws out the blueprint for how to choose important target clients, assess the best ways to pursue them and then secure legal work from them.

A deftly handled public relations program can build your reputation at lower cost than many other forms of marketing. In this report from Janet Ellen Raasch, PR specialist Cheryl Bame reviews the practical nuts-and-bolts ways that lawyers can use the powerful tool of media relations to their advantage.

Finding that you’re not keeping up with the marketing program you set for yourself a few months ago? It’s quite common to find lawyers getting busy with their files, and just not finding the time to make things happen in their marketing. Barry Schneider offers a half-dozen ways to turbo-charge your efforts so you can get back on the track that will assure your success.

Too many lawyers treat the business cards they receive like scrap paper, barely touched after a meeting or event. Larry Bodine argues that we should make the most of those little pieces of gold, and takes us through four steps to mining that gold in our business development.

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."

It’s not so hard to grow legal work and profits in the good times. But what do you do when the tougher times hit? Darryl Cross takes a tip from competitive cycling and Lance Armstrong on how to win when the going gets tough. The advantage is to the nimble and the adaptable as long as they accelerate up that hill.

With all the technology available to lawyers now, which options are those that give clients what they want and value? Larry Bodine reviews some basic, practical applications that deliver the goods.

As the selling process unfolds, savvy lawyers find a wealth of opportunities to influence the sale on their behalf, and beat out their competitors. Michael Cummings offers 6 proven methods to swing the contest in your favor so you get the client.

Most networking events fail to give us good ways to meet potential clients, observes Carolyn Elefant, Esq. They may seem to offer large ponds, but sadlly too few fish to catch. Nonetheless, there are a number of ways to make the most of such events, if you choose carefully and handle them deftly.