In the October 2007 Issue of Originate!, you can find an article examining the power and value of attending to your clients with utmost care. It shows what Patton Boggs accomplished by investing in the challenge of "capturing the voice of the client." By this they meant creating a client service culture based on one fundamental principle: “You are an extension and an integral part of your clients”. Charlie Miller, Deputy Managing Partner, and Ronna Cross, Director of Business Development, underscored how important this activity is if lawyers want to serve their clients ably and profitably. And they examined the what, why, when and how of doing so. Mr. Miller added two specific examples of how they do it for our February 2008 Issue.
This resource gives you a way to start doing the same thing yourself. It's a list of 10 simple but powerful questions, inquiries for clients - and prospects - alike that can help you truly hear what troubles or excites them...and help you open your ears to it.
For the PDF with the 10 questions, click the link below.
To see the overview article, click here, or just go to the October 2007 Issue. To see the case studies, click here, or just go to the February 2008 Issue.