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"Turn the key on maybe tens or hundreds of thousands or more in business..." Praise for ORIGINATE!

Are you serious about growing your practice and becoming more proficient at business development? ORIGINATE! is our new monthly online newsletter with experts you can rely on within the legal profession. Complete with Personal Coaching, Ongoing Training, and Peer Support. Click this title to learn more.

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This issue highlights a number of prize winners at the recent LMA awards for marketing, takes us into a virtual world of lawyering, and reveals why "fun" can be both a great goal and a source of success in your business development. So stand up, get into the action and enjoy! [Click the title for more...]

Unquestionably the network of productive relationships you build can support you in both your professional and personal lives. One powerful way to get better at building relationships is to understand better how you interact with others, according to speaker and author Sarah Michel. As reported by Janet Ellen Raasch, Ms. Michel discusses how to diagnose your own (and others) interactive style, and how to use that understanding in your relationship building.

Amy Spach and Barry Schneider look behind-the-scenes at six firms recently honored by the Legal Marketing Association for excellence.  They demonstrate what you can learn about business development from these marketing leaders, and how you and your firm can spark your own award-winning year.

Every large client relationship is precious to you and your firm. But clients are switching their lawyers ever more rapidly. Are you at risk? Will you get their next piece of business? Michael Cummings dissects a lost opportunity with a client to show you how to prevent this in the future. He highlights the 12 big mistakes you can make in these situations, and the best practices to adopt instead.

Virtual law firms – where the lawyers connect with each other and with clients online – are a striking new phenomenon for serving and attracting clients in the internet age. Instead of a bricks-and-mortar office, observes Larry Bodine, lawyers in a virtual practice put their law firm on the web. In this way, they can increase their reach and resources, offer round-the-clock access, lower their costs and travel, as well as build their practice efficiently. Learn what lawyers have done in two virtual firms.

"A large income is the best recipe for happiness I ever heard of."

Darryl Cross illustrates how your standard billing rate – and undifferentiated marketing – can serve up a less palatable blend of clients for you. And he offers six simple ways to get the more rewarding kind of business you really want.

You have a lot of options for building up your legal business, according to Michael Cummings. The best choice is to play off your passions. Here’s how you can successfully mix business and pleasure in your personal marketing.

Looking at the characteristics demonstrated by women who are successful at selling and marketing, Allan Boress notes four powerful advantages for women, advantages that men rarely exhibit. The challenge is to use these gifts in business development, not just in delivering legal services.

Don’t fall off the technology curve! Ride the wave with Larry Bodine as he highlights hot web sites and acronymic buzz from the ABA TECHSHOW in March, featuring free software, conferencing and other tools you can use.