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June 2008 Issue

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 "Turn the key on maybe tens or hundreds of thousands or more in business..." Praise for ORIGINATE!
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hat does it take to get new clients and generate more work? Put the best ideas and advice to work for you with ORIGINATE! – the online business development newsletter for lawyers. Click "Learn More"!

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About this Issue: Making Good Friends - Artful Relationships

This month you can how to improve your relationship intelligence (RQ)...building, maintaining, and getting the most out of relationships. The articles discuss improving your RQ and putting those skills to use so you can get the practice you want. [Click About this Issue for more details.]


Featured Articles
Lead Article: Case Study - Growing Your Business with Teamwork

As managing partner at Schwabe, Williamson & Wyatt since 2000, Mark Long, Esq. encouraged his attorneys to form Strategic Marketing Units (SMUs), a key reason the firm doubled its revenues. He examines the ins and outs of effective client or industry marketing teams, examining what works best and how to form your own successful SMUs.

Cultivating Client Relationships for Your Benefit: Six Key Initiatives

The most important lesson for any lawyer who wants a thriving practice is this, according to Michael Cummings: you need to continually cultivate your relationships with your top clients, and the key is becoming the “go-to” resource for them. Here he tells what you need to know about the six initiatives that successful rainmakers take to get there.

Rocking Your RQ: Relationship Intelligence Builds Real World Careers

What’s your RQ? If you’re a lawyer, your IQ is probably quite high. But it’s your RQ, your relationship savvy, that can make your career thrive according to Arnie Herz, Esq. as reported by Janet Ellen Raasch. Here he examines three core principles on which to build your RQ in the real world of today’s law practice.

Cancel That #*$%! Expensive Yellow Pages Ad

When he sees all the money being wasted on Yellow Pages advertising, Larry Bodine sees red…or at least red ink. He explains why he’s so negative about this expenditure for most firms, but airs other points of view as well. And he underscores the best way to decide for yourself.


Best Practice Tips
Who Said That? - Quote of the Month

"Asking the right questions has always been less important than listening to the answers."

Presenting Like Your Client’s Life Depended on It

Ladies and gentlemen of the bar, I am here to speak to you about the rules of law, the ten rules for presenting your case whether you’re making the big pitch to a client or building your network at a conference speech. If you don’t apply these rules, pleads Darryl Cross, you should be found guilty.

Beyond Networking: Doing the Personal Follow-Up Meeting

How do you make the most of an opportunity you gain from networking? It’s excelling at a personal meeting with your prospect outside of the group setting. Carolyn Elefant, Esq. shares her tips to make these one-on-one meetings more productive.

Tech Tips: The Best 15 Tips for Bringing in New Business

There are a lot of ways you can put technology tools to work for you in really adding more business to your practice, and a lot of ways to misuse them or go wrong. Larry Bodine, Esq. reports on fifteen top ideas you can profit from now, and how to get value from them.

A Supreme Achievement: What Put Thomas Goldstein, Esq. on Top

At age 35, Thomas Goldstein went from a three-man law firm run out of his home to heading up the Supreme Court practice group at Akin, Gump, Strauss, Hauer & Feld. Michael Cummings observes the eight things he did right, and shows how you can push your own practice to greater heights.




UPCOMING WEBINARS
Business Development for Real Estate Lawyers
July 17, 2008
Some real estate lawyers are thriving in the current recession because they adapted to the market. Independent business development experts Larry Bodine, Esq. and Michael G. Cummings will show you revenue-rich practice areas, the best marketing methods and key business development priorities.
 
Generate Revenue with a Better Mix of Clients
August 14, 2008
Are you marketing more and enjoying it less? Business Development expert Darryl Cross recommends spending 80% of your time and money marketing the high end work in your practice. Learn specific ways to focus: by eliminating the hours you spend developing low end work, you can immediately start raising your rates and getting business you really want.
 
RESOURCES
2008 Originate! Rainmaker of the Year Awards
Awards Entry Form
Listen to the Voice of the Client & Prospect: What You Should Ask
Download: 10 Questions for Clients & Prospects
Silver Nuggets: Larry Bodine Business Development Tips
Podcast: Bodine Business Development Tips
Making an Association Work for You, Really Work for You: Lisa Landy, Esq.
Hear the Audiocast
It's Just Dinner: How Women Attorneys Can Handle a Big Dilemma
Article by Sharla Frost, Esq.
Elements of World Class Networking - Complete Chapter
Tech Tip: Does Your Web Site Ring In or Wring Out Prospective Clients?
Hear the Audiocast
Tech Tip: Rich Marketing Data on Clients and Industries - for Free
Hear the Audiocast
Digging into the Details: Legal Services Information Sources
How to Make Friends with Reporters and Influence the Press
Download: What the Individual Lawyer Can Do
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The Nine Cardinal Sins That Cause Marketing to Fail for Lawyers & Firms...and What to Do About Them
White Papers: Build Skills with These Best Practice Seminars
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